Abercrombie and Fitch Cologne – 90 Million Bucks in Sales – Which is a Whole lot of Bottles

Abercrombie & Fitch have allegedly expended in excess of $3 million bucks for scent spraying devices for all its flagship outlets. The acquainted scent that permeates by the keep and is synonymous with the garments is a variation of the Fierce Cologne which they launched in 2002. Sales of the Cologne considering the fact that 2002 have topped $190 and projections for 2010 by itself propose a forecast sales determine of around $90 million. Their signature scent, Fierce Cologne has been more and more tough to get in the United kingdom and Uk purchasers are reluctant to buy immediate from the United states of america simply because of the issues of getting to spend tax on purchases. With just one British isles retail outlet in Central London, admirers of their fragrances are acquiring it far more and a lot more challenging to source genuine products and solutions.

Intense of course, is not the only Cologne for Adult males in the Abercrombie range although it is unquestionably the most well-known. New to the collection in 2009 was ‘Colden’. Abercrombie & Fitch describe Colden as remaining “rugged to the main – invigorating ginger, Italian bergamot, and white pepper awake and refresh. Cashmere musk and amber deliver a signature masculine self-confidence that can not be matched”. You can find also Abercrombie 41 Cologne which is explained as “Fresh new and bold, it washes above the senses and evolves into a wealthy masculine scent that’s undeniably hot. To finish it off, the sensual woods give it a refreshing hurry of vitality that pulls as a result of and wins the match just about every time”.

Whichever fragrance you choose, with these impressive marketing and outstanding brand identity, you can rest assured that when the company make their up coming financial report in 2011, their forecast for sales of Fierce Cologne alone could nicely exceed $100 million.