The Chasm Companion: A Discipline Guide to Crossing the Chasm and Inside the Tornado (Revised)
Value: (as of – Aspects) The Chasm Group is one of the world’s foremost significant-tech consulting procedures, headed by greatest marketing writer, Geoffrey Moore, whose textbooks, Crossing the Chasm and Within the Tornado are essential reading for everyone venturing into the substantial-tech industry. Now Moore’s partner, Paul Wiefels, analyses and clarifies the thoughts protected in …
