Canned: The Increase and Fall of Customer Assurance in the American Meals Marketplace (California Scientific studies in Food stuff and Lifestyle)


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A century and a fifty percent back, when the food market was 1st having root, couple of buyers reliable packaged foods. Americans had just begun to shift away from ingesting meals that they grew them selves or purchased from neighbors. With the introduction of canning, shoppers were being released to food items manufactured by unfamiliar palms and packed in corrodible metal that seemed to defy the laws of nature by resisting decay.
 
Due to the fact that unpromising commencing, the American foodstuff supply has been through a revolution, moving absent from a process primarily based on refreshing, regionally developed goods to one dominated by packaged food items. How did this come to be? How did we understand to trust that meals preserved within an opaque can was protected and desirable to eat? Anna Zeide reveals the answers through the story of the canning business, taking us on a journey to recognize how food stuff market leaders leveraged the powers of science, marketing, and politics to win over a unwilling general public, even as shoppers resisted at every single transform.